Hårologi of Sweden AB

The Hårologi concept and the D Plainer Hårologi AB company was founded in 1975 in Sweden by Dietmar Plainer. By this time Dietmar was an internationally known hair artist, who in the Nordic countries foremost had grown famous for introducing the new innovative hairdresser’s pedagogy, Pivot Point.

In the early 90’s the company was renamed Hårologi of Sweden AB. Hårologi of Sweden AB is known for its incomparable holistic concept focusing on knowledge, individualised products and the importance of nutritional balance within the beauty care. 


Why a Hairologist?
Your hair is unique. In fact as individual as your fingerprint. The Hairologist knows this. She/he has completed a specialist training which gives the knowledge to treat you and your hair as the unique individual you are. By studying your hair and scalp and carrying out a hair test, the Hairologist knows how to give you professional advice and treatment. Your products are being mixed with a few drops of chosen exotic extracts or additives to become your personalised products, adapted to your very needs.


Care for both hair & nature 
The Hairology hair and skin care products and nutritional supplements are based on the finest raw materials from Mother Nature’s own sources. Both the contents and the packaging are bio-degradable, and the packages can be refilled. The majority of the products come both in refillable consumer packs and ecologically friendly economy packs for salon use.


Get specialist service
In addition to hair test and personalised products, you will of course also receive a professional haircutting and styling. Hairologists train continuously to keep up to date with the latest fashion, trends and techniques. Many Hairologists have, for example, special training in how to treat long hair or to give stylist consultations. If you have special requirements - ask the Hairologist!


Hair analysis
Hårologi of Sweden AB has always wanted to improve the knowledge about hair. With this purpose Hårologi has developed tools and methods to analyse the hair. With the development of the Digital Hairtester® and the software Digital Customer Card or Do-it-yourself, advanced tools for analysis and diagnosis, Hårologi is leading the way for innovations within the hairdressing field.

At a Hårologi salon you will therefore always be offered a hair test and personal recommendations.


Test your hair!
When testing your hair the Hairologist cuts one hair from the head and measures the strength and the elongation of your hair in a so called Digital Hairtester. The Digital Hairtester then tells you whether your hair is moisture repellent or moisture absorbent. The moisture balance of the hair is determining how to treat the hair and what products to use to get fresh, beautifully shiny, mouldable hair.

Hairologists using the Hårologi software can even offer you a quick computer analysis with printed personal product recommendations.